Amazon just announced that it will hold a major press conference on September 6 in LA -- specifically in Barker Hangar in Santa Monica. Speculation is now rampant about the topic.
My prediction -- absolutely media & entertainment-focused (M&E); and more specifically, a 1-2 M&E punch of (1) a new Kindle Fire, and (2) significant newly available premium video content available for it from Amazon.
Hard to miss this one. LA. 'Nuf said -- home of motion pictures and television. Barker Hangar. I've attended an event there. It is a "big deal" kind of event place. That means that Amazon must have a very big M&E announcement up its sleeves in order to fill that space.
And it will ....
Amazon has smartly invested massively in its Apple-like M&E vision -- to seamlessly marry A+ video content with the hardware (Kindle). For Amazon, and completely unlike Apple, it is not about monetizing the hardware itself -- or even the movies and television itself. Rather, it is about give more and more consumers more and more reasons to buy the Kindle for mobile shopping. Shop, Shop, Shop ....
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