MCN Feeding Frenzy Continues, As Food Network Invests In Tastemade

As expected, the MCN frenzy of the past few months shows no signs of abating (a frenzy which I have chronicled in great detail and previously highlighted Tastemade).  Now, Scripps Liberty Media -- the company behind the Food Network -- just announced that is leading a major $25 million round in leading food-focused and LA-based Tastemade.  Media giant Comcast’s venture arm also joins the party.  Obviously, these major media companies -- like the others jumping into the stew in the past few months -- are following the bread crumbs to where the action is.  That means mobile -- where the kids are -- where marketers increasingly are going -- and where we see the rise of short form premium video.