So, what better time than now to host a free webinar focused exclusively on MCNs? Yes, absolutely free. Join me and Eunice Shin of Manatt Digital Media next Thursday, September 25th at 10:30 am Pacific (1:30 pm Eastern). Register here by clicking on this link. We’ll lay lay out the overall MCN landscape (including leading MCNs ... and a few “under the radar” gems) -- give our “two cents” -- and answer any and all questions. So, now’s your chance.
Here is the formal description:
Multi-Channel Networks – What Are They? Who Are They? And Why Do They Matter?Multi-Channel Networks (MCNs) are driving a fundamental shift in digital media production, distribution and consumption, engaging Millennials in a way that has garnered significant attention from traditional media companies and brands. With 44% of Internet traffic coming from mobile devices in 2013 and 61% expected in 2018, MCNs, which are made up of YouTube and Vine talent, have developed their expertise around building relationships with the growing mobile audience. In a recent survey among Americans aged 13-18, the top five most liked celebrities were YouTube stars. This further speaks to the influence MCNs have among our future consumers.
In a new, free webinar, Manatt Digital Media provides insider insights into what MCNs are and how they are reshaping the online video industry. Join us for this webinar and learn about the shifting online video landscape and potential business opportunities for your company or clients. During this webinar, you will:
• Understand what MCNs are and how they are driving transformation within Hollywood, big brands and the online video space.
• Discover how MCNs are leading the way for content creators and brands to more effectively reach our future consumers.
• Gain insights into key M&A activities, investments, and partnerships that further the growth of the MCNs’ footprint.
• Learn about the leading MCNs in different verticals, including sports, fashion and food.
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