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Tampilkan postingan dengan label MDM. Tampilkan semua postingan

Senin, 24 Agustus 2015

MDM August Newsletter - The MUSIC Issue

Manatt Digital Media – August Newsletter: Music Edition

In this edition, we focus on the world of music, exploring the opportunities for artist-fan engagement, examining the conflicts between piracy and artist livelihood, and, for creators, providing guidance on navigating the use of music in your own work.

So You Want Music in Your Video: 5 Things to Remember so You Don't Get Sued

This article was originally published in Newsweek.
Last month we received a call from a woman who made an unassuming video of her daughter's wedding and added her favorite song as the musical bed. She was frightened, a little angry and perplexed by the copyright infringement letter she received from a major music publisher. Read more

Streaming Can EXPAND Artist Revenues—BandPage & Rhapsody Point the Way

Conventional wisdom is that subscription music streaming services like Spotify—which now drive more overall music revenues than direct downloads—drive significantly less revenues to artists themselves. That's true if streaming service revenues are considered in isolation. Read more

Media's Online-Offline Nexus: Connecting Virtual, Physical Worlds

This article was originally published in Wired Insights.
We always write and read about the virtual world of online media in Wired, but not so much about the physical world of live media experiences. But the virtual and physical worlds absolutely should be connected in this increasingly disconnected world in which we can all communicate with one another, but rarely really meaningfully communicate and feel that we are part of a real community. Read more

Restoring the Value of Art and Enforcing Creator Rights—Unapologetically

We live in a world where many share the belief that content is "free" and of fast-growing piracy of music and media. Yet, most of us don't know that. In fact, most believe that earlier rampant piracy has been significantly curtailed by new legitimate services and business models (like subscription streaming). But, it just ain't so. Cisco forecasts that file sharing in North America will grow a massive 51% from 2014-2019 and analyst firm NetNames, in a study commissioned by NBCUniversal, concludes that virtually all P2P file sharing violates copyright. And, leading consulting firm Bain & Company is reported to have concluded that recorded music sales would be 17 times higher in a piracy-free world. Read more

Digital Music Updates

About a month after launching Apple Music, Apple has announced that 11 million users have signed on for the three-month trial. While this number carries Apple a tenth of the way to its goal of 100 million subscribers, the true test will come after the trial period. Apple still has some time to win users over, but so do other players, who are continuing to up their game. Read more

Kamis, 18 September 2014

MCN 101: WEBINAR - Free, Hosted By Me & Eunice Shin -- REGISTER NOW!

Lots of interest in MCNs of course -- and, you already know that my team and I at Manatt Digital Media cover the space (and all leading players across that eco-system) very closely.

So, what better time than now to host a free webinar focused exclusively on MCNs?  Yes, absolutely free.  Join me and Eunice Shin of Manatt Digital Media next Thursday, September 25th at 10:30 am Pacific (1:30 pm Eastern).  Register here by clicking on this link.  We’ll lay lay out the overall MCN landscape (including leading MCNs ... and a few “under the radar” gems) -- give our “two cents” -- and answer any and all questions.  So, now’s your chance.

Here is the formal description:

Multi-Channel Networks – What Are They? Who Are They? And Why Do They Matter?


Multi-Channel Networks (MCNs) are driving a fundamental shift in digital media production, distribution and consumption, engaging Millennials in a way that has garnered significant attention from traditional media companies and brands. With 44% of Internet traffic coming from mobile devices in 2013 and 61% expected in 2018, MCNs, which are made up of YouTube and Vine talent, have developed their expertise around building relationships with the growing mobile audience. In a recent survey among Americans aged 13-18, the top five most liked celebrities were YouTube stars. This further speaks to the influence MCNs have among our future consumers.

In a new, free webinar, Manatt Digital Media provides insider insights into what MCNs are and how they are reshaping the online video industry. Join us for this webinar and learn about the shifting online video landscape and potential business opportunities for your company or clients. During this webinar, you will:

•                  Understand what MCNs are and how they are driving transformation within Hollywood, big brands and the online video space.
•                  Discover how MCNs are leading the way for content creators and brands to more effectively reach our future consumers.
•                  Gain insights into key M&A activities, investments, and partnerships that further the growth of the MCNs’ footprint.
•                  Learn about the leading MCNs in different verticals, including sports, fashion and food.