Those of you who are reading this also likely know that I am a music junkie -- listen 24/7 -- attend festivals and live events all the time (just saw The Decemberists and Lucius with my family two nights ago in San Diego -- an excellent show by the way).
This weekend brings these two great tastes (writing and music) together -- in one weekend where I will cover two separate music festivals as an official member of the press. Festival #1 today, Saturday -- Desert Daze in Mecca, California (about 30 minutes from the site of Coachella). And, Festival #2 tomorrow, Sunday -- Sun God at the University of California, San Diego (UCSD) right here near me in La Jolla. The two are hundreds of miles apart -- and also a world away in terms of the featured music. Desert Daze -- primarily indie-focused -- features Warpaint and DIIV, among others (am preparing by listening to DIIV right now). Sun God, on the other hand, features Snoop Dogg. Not Snoop Lion, Snoop Dogg. Need I say more?
Will certainly write about the music -- and about the overall festival scene and experience. After all, my family and I continuously attend festivals and other live music events. Our upcoming two big summer vacations are festival-driven through and through -- (1) Live Earth in Paris in June (about which I am writing for Forbes) and (2) Outside Lands in San Francisco in August.
But, I will also explore how these festivals and other live events use digital media/technology to enhance and extend the overall experience -- and how our increasingly digital/online/virtual world beckons more and more of us to engage and actively participate in the offline/physical world.
Stay tuned for my reports ...
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