Tampilkan postingan dengan label Desert Daze. Tampilkan semua postingan
Tampilkan postingan dengan label Desert Daze. Tampilkan semua postingan

Senin, 04 Mei 2015

Sun God 2015 - UCSD's Mini-Coachella

Whirlwind weekend covering music festivals.  Saturday, Desert Daze -- the anti-Coachella in sweltering Mecca, California (here is my review amidst the 100 degree dust-storm).  Yesterday, Sun God -- UCSD's mini-Coachella a world away in downright chilly La Jolla, California (and featuring a Ferris wheel, just like its much bigger brother).


Sun God is impressive -- student organized, student run.  Virtually only open to UCSD students (as part of their student services fees -- no separate purchase required) -- about 20,000 of them (I attended as an official member of the press).  In a bold move (surprising to me given generally conservative college administrations), the festival featured Snoop Dogg as the headliner -- and Snoop did not disappoint.  Not your usual Snoop show to be sure, as the wafting of smoke was minimized by some of the tightest festival security I have ever seen.  OK Go (pictured to the left) also stood out amidst the festive, carnival-like atmosphere where EDM was also minimized this year (certainly in an attempt to rein in the general EDM "state of mind" -- which is frequently altered as part of the genre's definition).  Sure, the festival this year was held on a Sunday -- and sure it ended just after 8 pm (in further nods to an increasing conservatism).  But, it was held.  THAT is what matters.  Students look forward to it all year.  And, Sun God organizers pulled off this mini-major once again-- no small feat given myriad challenges in an official school sponsored event.



Minggu, 03 Mei 2015

Desert Daze-d -- A Review of the Anti-Coachella (& Dust-Free Bonus Images)


My family and I (that's us below -- Luca, 12, with the dust-protecting bandanna, Hunter, 15, friend Izzy, and my wife Luisa) attended the dust-storm that was the Desert Daze music festival yesterday in Mecca, California -- only miles away from the Coachella mega-festival a few weeks back -- but a world away in virtually all else.  While Coachella is lush, grassy, and downright pristine -- Desert Daze was literally a dust storm and nothing but dirt (we are still coughing up that dirt).  While Coachella is expansive and massive -- Desert Daze was small and narrow.  While Coachella is EDM-driven -- Desert Daze was dark Indie-driven (with headliner Warpaint killing it on the main stage late night).  And while Coachella is filled with garlands in hair and white lace -- Desert Daze has no flowers at all -- and certainly no white frill.

But, all THAT is precisely why Desert Daze works!  It's the perfect 1-2 Coachella Valley punch -- the anti-Coachella, if you will.  And neither is "better" for most who attended, they are just fundamentally different.  Yes, Desert Daze's Mecca location is "random," but the small tent city and artisans who filled it were organized in their own very organic and earthy way -- a new kind of hippie society.  My kids loved it (above is a picture of them grasping Warpaint lead singer Emily's hand after they fought their way to the very front row like the true festival warriors they have become) -- my wife, Luisa, am not so sure.  But we all agreed that Desert Daze was an "experience" in every sense of the word.

And, isn't that what music festivals are all about?  (Other standout performances included goth-artist Chelsea Wolfe and guitar-driven DIIV.)












Sabtu, 02 Mei 2015

My Weekend As A Music Journalist - Desert Daze & Sun God

Those of you who are reading this know that, if nothing else, I am prolific.  Write a lot.  Here in my own blog.  And also as a contributor to Variety, TechCrunch, Billboard, VideoInk, HuffPo, Business Insider, Wired and soon-to-be-for Forbes, among others.  For me, writing/journalism is an important "hat" I wear -- love doing it, and love adding a nugget of value/insight/access/amusement here and there.

Those of you who are reading this also likely know that I am a music junkie -- listen 24/7 -- attend festivals and live events all the time (just saw The Decemberists and Lucius with my family two nights ago in San Diego -- an excellent show by the way).

This weekend brings these two great tastes (writing and music) together  -- in one weekend where I will cover two separate music festivals as an official member of the press.  Festival #1 today, Saturday -- Desert Daze in Mecca, California (about 30 minutes from the site of Coachella).  And, Festival #2 tomorrow, Sunday -- Sun God at the University of California, San Diego (UCSD) right here near me in La Jolla.  The two are hundreds of miles apart -- and also a world away in terms of the featured music.  Desert Daze -- primarily indie-focused -- features Warpaint and DIIV, among others (am preparing by listening to DIIV right now).  Sun God, on the other hand, features Snoop Dogg.  Not Snoop Lion, Snoop Dogg.  Need I say more?

Will certainly write about the music -- and about the overall festival scene and experience.  After all, my family and I continuously attend festivals and other live music events.  Our upcoming two big summer vacations are festival-driven through and through -- (1) Live Earth in Paris in June (about which I am writing for Forbes) and (2) Outside Lands in San Francisco in August.

But, I will also explore how these festivals and other live events use digital media/technology to enhance and extend the overall experience -- and how our increasingly digital/online/virtual world beckons more and more of us to engage and actively participate in the offline/physical world.

Stay tuned for my reports ...