This is it -- my 1,500th post -- since I first started back on October 11, 2006 (and not counting my countless guest posts for the likes of TechCrunch, Variety, Billboard, Wired, Business Insider, The Huffington Post, Venturebeat, VideoInk and more over the years and soon-to-be Forbes). My first post -- very appropriately to where we are today in the digital media and fast-transforming video world in particular -- focused on Google's then-recent acquisition of YouTube. That means nearly 3.5 posts per week -- or, every other day -- and that means a lot of very early mornings when I could (should?) be sleeping.
Back then -- when I launched my first thoughts into the ether (at the prodding of digital media influencer and communications specialist Andy Abramson) -- I was CEO of video chat and community tech company SightSpeed (later acquired by Logitech in 2008). Next, CEO of video tech grand-daddy Sorenson Media. And now -- for almost nearly 2 years -- CEO of Manatt Digital Media. All of this follows a media/tech-focused career starting in a very non-entertainment kind of way for its first year -- i.e., as a law clerk for a federal judge (in Hawaii, no less!). Then, as an entertainment/media lawyer at a major firm (Paul, Hastings -- where my biggest client was notorious rap group N.W.A.). Which then morphed into increasingly senior business exec positions for 7 years in major media companies (Universal Studios, New Line Cinema, Savoy Pictures). A series of digital media start-ups followed -- first a 3 month blip at IPO-failing Egreetings at the "turn of the century" (more on that later). Next, eNow (later acquired by AOL under the name Relegence), which was my first real entrepreneurial operations role (COO) -- and, then, digital music pioneer Musicmatch, where I served as President & COO (and was later acquired -- and killed -- by Yahoo! for $160 million in 2004).
Why lay this all out?
Well, just indulge me if you have the patience, because this one is personal. Very.
Over my 25+ year professional career (my god, are you kidding me?), I have seen, lived amongst and internalized massive shifts in the worlds of media and tech (can you even imagine a world without the Internet and mobile?). I also have seen -- and lived and worked in the midst of -- both mega, "traditional" media companies (Universal Studios) and true startups scratching and scraping for their first investment dollars and revenues (eNow). And -- interestingly -- now just about everything in between. Quite rare, methinks (which is kinda' cool, also methinks).
From my earliest days, I digested and internalized the value of content and IP (which is now simply part of my DNA and which still drives virtually all of my writing ... and my business). I learned the art and value of "the deal" (and especially just getting the deal done! -- a lesson which I learned the hard way at times). I negotiated agreements and partnerships ranging from $1 to multi-billion dollar international joint ventures (Universal Studios Japan). I raised financing from VCs (and also certainly had a front-row seat to the rejection game). I built teams and ran companies (and saw a lot of what worked, and a lot of what didn't, in terms of leadership, dedication and tenacity). I sat on both sides (buy and sell) of the M&A table (most of which achieved their ultimate goal, including 3 of 4 ultimate exits for companies I helped lead). I worked with great talent (and also with execs who drove morale into the ground). I mentored great talent. I spoke (nay, frequently pontificated passionately). I wrote (more pontification). And, I had great fun (mostly, but certainly not always ... and certainly with much stress at times ... as do all entrepreneurs).
In as sense, I believe I have kind of seen it all in the world of media-meets-tech-meets-media.
Most of all, I'll repeat the concept of "fun" -- a general theme I hope to achieve each day and in everything I do. And, I'll underscore the one point that I am perhaps most proud of in my professional career -- that is, ultimately choosing a road less traveled. A road of more risk. Less certainty. And certainly not the direct one.
I made many gut Gladwell-ian "blink" decisions that took me from here to there along this non-linear path. Some of these were absolutely stupid and career head-scratchers at the time (including that 3 month "blip" at fast-tanking digital greeting company Egreetings - a decision my astute wife, Luisa, never understood from the very first). But, even that bone-head decision can't be "blamed" in retrospect, because that decision -- which seemed fatal to my career at the time -- led to each subsequent decision that, in turn, led me to the professional life I lead today. And, that professional life, which is based on a professional decision two years ago (that, in turn, ultimately flowed from that bonehead decision 15 years ago), is just plain great. It ties together all of these myriad strings along the way. Right here, right now, I can honestly write that I have never been more fulfilled professionally. I feel like I am doing exactly what I should be doing, right here, right now. And, that's a great feeling to have.
I have deep independence and am trusted (thanks for that Hale Boggs and Bill Quicksilver). And of special thanks, of course, to my best friend and brother since 2nd grade Chad Hummel, my fellow partner at Manatt who introduced me to this amazing opportunity in the first place. How cool is it that we now work together? And, how rare is that? Remarkable, really. I work closely with great, talented, innovative, dedicated people (absolutely essential ingredients). I am deeply immersed in the belly of the innovation and transformational media-meets-tech-meets-media beast. I have the privilege of continuous interaction and meetings with all players in the overall media/tech eco-system -- execs from major media companies and brands, agents/managers, financiers, entrepreneurs, press. Advising. Deal-making. Mentoring. Speaking. Writing. Continuously learning ...
I love it. Deeply love what I do. That's why I write. That's why I consider myself to be a journalist -- that label matters to me. And, it means a lot to me when I hear that some of my thoughts strike home and are meaningful to you (and when USA Today's long-time tech writer, Jefferson Graham, just called my Digital Media Update blog a "must read").
But, as cliche as this sounds, it is absolutely true -- my true passion is my amazing family led by my wife of nearly 20 years, Luisa (we first met in 1993), and our two extremely creative kids Hunter (our girl, 15) and Luca (our son, 12). Luisa is many many things -- but I'll focus on two critical qualities -- she is adventurous ... and fearless. And, she has instilled and deepened those qualities in me, enabling us both to take our circuitous (and frequently risky "without a net" path) that I absolutely recommend to everyone -- including Hunter and Luca. YOLO after all!
If nothing else, we have lived a life of passion. Not compromising. Doing what matters to us. Not doing what is expected of us.
It's been an exciting, frequently scary, ride. But, I truly wouldn't have done it any other way.
Thanks for being part of it. Reading these posts. Hopefully finding some nuggets of insights at times.
And sometimes just being amused by my musings ... because, amusement is a worthy goal in life in and of itself, right?
Tampilkan postingan dengan label Peter Csathy. Tampilkan semua postingan
Tampilkan postingan dengan label Peter Csathy. Tampilkan semua postingan
Sabtu, 04 April 2015
Senin, 07 Januari 2013
My Manifesto -- Sorenson Media 2013
As some of you know, I blog not only here, but also for the official blog of my company, Sorenson Media, where I am President & CEO. I also write fairly regularly for TechCrunch, The Huffington Post, and others. I do this because I enjoy it. I also hope, of course, that I both educate and entertain (at least occasionally).
In my alter ego capacity -- i.e., official blogger for Sorenson Media -- this is the post I published today. I am "re-printing" it here to emphasize its importance -- and to underscore my over-arching commitment to our customers and to those who regularly follow that blog. This is my "MANIFESTO for 2013" as President, CEO, and official blogger/communicator for Sorenson Media:
To the Sorenson Media faithful, a very happy new year! This is Peter Csathy, President & CEO of Sorenson Media. The Sorenson Media team and I are very thankful for your continued trust and faith in our products in 2012. We hope to do even more in 2013 to earn and further that trust. That means better products. Better performance. Better customer service. Better listening to what you need. Better listening to what our products should do. Better "connection" to you, our customers. In other words, we need to be ... well ... just plain "better."
Here is my MANIFESTO as we start the new year (which, in the business world, really means today, Monday, January 7th -- the first full back from the long holiday season). I call it my "MANIFESTO" because this is my personal commitment to all of you for 2013.
First, I write each and every blog post here (I started doing this last month). I also write my own personal digital media/technology blog ("Digital Media Update") and frequently guest blog for TechCrunch, The Huffington Post, and others. The point is that I write (a lot) and have for years. I enjoy it. And, I commit here to you that I will take real time and make great effort in 2013 to use this official Sorenson Media blog to do more than promote our company and our products. I commit to you that I will do my best to bring other stories of interest to you, our video professional customers (and others who read this blog). That means relevant trends in the video marketplace -- relevant stories (including your stories about your businesses and your workflows) -- relevant players -- relevant products -- and, yes, even relevant competitors and their products on occasion. My goal is to make these "pages" come alive and become a real resource for you -- so that you come back for more because this blog is both entertaining and enlightening.
I also want for this blog to become a real "conversation" amongst you (our customers and others who come to these pages), our company, and me. I encourage you to use the "comments" section to agree, disagree, or offer perspective or thoughts of your own on any of the topics of the day. Feel free to be controversial. Feel free to speak your mind about my stories, my perspective, our products, or anything at all. So long as our conversation is respectful, it is all fair game. You can also always communicate to me privately and directly by writing to my Sorenson Media email address -- which is ceo@sorensonmedia.com. I assure you that I will personally read -- and respond to -- each and every email.
Will I use this official Sorenson Media blog to promote Sorenson Media, our team, and our products? Of course I will! I am CEO after all, and I am passionate about this team, our brand, and our mission -- which is to delight you and exceed your expectations. I also believe that you may benefit from Sorenson Media-specific announcements and stories on occasion (including team member profiles -- so that you get a sense of who we are). Will I also use this official blog -- and will we use monthly newsletters -- to promote special offers for our products on occasion? Yes again! After all, we are a business and we need to drive our business forward successfully via sales of our products (and readers here and of our newsletters will also benefit from significant product offers that aren't available elsewhere). But, our products will not sell if they are not worthy of being sold. In fact, you shouldn't buy them if they don't do what you need them to do -- or what you expect of them. We wouldn't want you to.
Let me be clear, this Sorenson Media team is a passionate one. I know every single team member here -- and each one of them (every single one) -- is committed to "doing it right." We hope to delight each and every one of you. We don't always succeed, however, but I assure you it's not for lack of commitment or trying when we do miss the mark. And, if we do, we will do the right thing. That's my commitment to you -- which is consistent with our long-time culture here.
So, back to the beginning. I hope you read this official Sorenson Media blog -- not only today, but also on a regular basis. I will make every effort to make it worth your time. To be a real resource for you. Something that can help you in your everyday business and creativity. I hope for this blog to augment our other available resources and direct lines of communication, which I urge you to check out regularly. These include (1) our forums (the pool of content -- real world answers -- that deepens each day), (2) free educational webinars focused on real workflows and real world issues (frequently co-hosted by long-time partners like Avid), (3) our newsletters (which, yes, regularly focus on special offers, but which we intend to increasingly use for other useful non-sales information -- such as new or hidden Squeeze features and other product announcements -- so that they too become a real resource for you), (4) our website (which is updated regularly for similar reasons), and (5) our technical support team that has deep knowledge of our products and a deep commitment to our customers.
So, let me know how I am doing with the commitments behind this Manifesto. Let us here at Sorenson Media know how we are doing as a company. Give us feedback. Suggest new features. Tell us what we are doing right. Tell us what we can do better.
Thanks again for your trust in our products. Thanks for using what we develop. Thanks for listening to what we have to say. We know you have other choices.
And, let's all have a great year in 2013.
Cheers!
(Post-Script -- my personal "Digital Media Update" blog covers a much broader array of topics that may or may not be of interest to you or appropriate in my official Sorenson Media "voice", including musings about my favorite music and myriad other topics; I urge you to check that out as well, but for other reasons of more general interest and engagement.)
Peter Csathy
President & CEO
ceo@sorensonmedia.com
In my alter ego capacity -- i.e., official blogger for Sorenson Media -- this is the post I published today. I am "re-printing" it here to emphasize its importance -- and to underscore my over-arching commitment to our customers and to those who regularly follow that blog. This is my "MANIFESTO for 2013" as President, CEO, and official blogger/communicator for Sorenson Media:
To the Sorenson Media faithful, a very happy new year! This is Peter Csathy, President & CEO of Sorenson Media. The Sorenson Media team and I are very thankful for your continued trust and faith in our products in 2012. We hope to do even more in 2013 to earn and further that trust. That means better products. Better performance. Better customer service. Better listening to what you need. Better listening to what our products should do. Better "connection" to you, our customers. In other words, we need to be ... well ... just plain "better."
Here is my MANIFESTO as we start the new year (which, in the business world, really means today, Monday, January 7th -- the first full back from the long holiday season). I call it my "MANIFESTO" because this is my personal commitment to all of you for 2013.
First, I write each and every blog post here (I started doing this last month). I also write my own personal digital media/technology blog ("Digital Media Update") and frequently guest blog for TechCrunch, The Huffington Post, and others. The point is that I write (a lot) and have for years. I enjoy it. And, I commit here to you that I will take real time and make great effort in 2013 to use this official Sorenson Media blog to do more than promote our company and our products. I commit to you that I will do my best to bring other stories of interest to you, our video professional customers (and others who read this blog). That means relevant trends in the video marketplace -- relevant stories (including your stories about your businesses and your workflows) -- relevant players -- relevant products -- and, yes, even relevant competitors and their products on occasion. My goal is to make these "pages" come alive and become a real resource for you -- so that you come back for more because this blog is both entertaining and enlightening.
I also want for this blog to become a real "conversation" amongst you (our customers and others who come to these pages), our company, and me. I encourage you to use the "comments" section to agree, disagree, or offer perspective or thoughts of your own on any of the topics of the day. Feel free to be controversial. Feel free to speak your mind about my stories, my perspective, our products, or anything at all. So long as our conversation is respectful, it is all fair game. You can also always communicate to me privately and directly by writing to my Sorenson Media email address -- which is ceo@sorensonmedia.com. I assure you that I will personally read -- and respond to -- each and every email.
Will I use this official Sorenson Media blog to promote Sorenson Media, our team, and our products? Of course I will! I am CEO after all, and I am passionate about this team, our brand, and our mission -- which is to delight you and exceed your expectations. I also believe that you may benefit from Sorenson Media-specific announcements and stories on occasion (including team member profiles -- so that you get a sense of who we are). Will I also use this official blog -- and will we use monthly newsletters -- to promote special offers for our products on occasion? Yes again! After all, we are a business and we need to drive our business forward successfully via sales of our products (and readers here and of our newsletters will also benefit from significant product offers that aren't available elsewhere). But, our products will not sell if they are not worthy of being sold. In fact, you shouldn't buy them if they don't do what you need them to do -- or what you expect of them. We wouldn't want you to.
Let me be clear, this Sorenson Media team is a passionate one. I know every single team member here -- and each one of them (every single one) -- is committed to "doing it right." We hope to delight each and every one of you. We don't always succeed, however, but I assure you it's not for lack of commitment or trying when we do miss the mark. And, if we do, we will do the right thing. That's my commitment to you -- which is consistent with our long-time culture here.
So, back to the beginning. I hope you read this official Sorenson Media blog -- not only today, but also on a regular basis. I will make every effort to make it worth your time. To be a real resource for you. Something that can help you in your everyday business and creativity. I hope for this blog to augment our other available resources and direct lines of communication, which I urge you to check out regularly. These include (1) our forums (the pool of content -- real world answers -- that deepens each day), (2) free educational webinars focused on real workflows and real world issues (frequently co-hosted by long-time partners like Avid), (3) our newsletters (which, yes, regularly focus on special offers, but which we intend to increasingly use for other useful non-sales information -- such as new or hidden Squeeze features and other product announcements -- so that they too become a real resource for you), (4) our website (which is updated regularly for similar reasons), and (5) our technical support team that has deep knowledge of our products and a deep commitment to our customers.
So, let me know how I am doing with the commitments behind this Manifesto. Let us here at Sorenson Media know how we are doing as a company. Give us feedback. Suggest new features. Tell us what we are doing right. Tell us what we can do better.
Thanks again for your trust in our products. Thanks for using what we develop. Thanks for listening to what we have to say. We know you have other choices.
And, let's all have a great year in 2013.
Cheers!
(Post-Script -- my personal "Digital Media Update" blog covers a much broader array of topics that may or may not be of interest to you or appropriate in my official Sorenson Media "voice", including musings about my favorite music and myriad other topics; I urge you to check that out as well, but for other reasons of more general interest and engagement.)
Peter Csathy
President & CEO
ceo@sorensonmedia.com
Jumat, 04 Januari 2013
My "Instagram For Video" Analysis Featured in TechCrunch
I recently wrote a guest post for TechCrunch about the quest of myriad start-ups to become the "Instagram for Video" -- and what they must do to succeed.
Yesterday, TechCrunch wrote about an apparently worthy new contender to this potentially massive prize -- FrameBlast. In that post, TechCrunch writer Mike Butcher, among other things, prominently follows my analysis to support his conclusion.
It is worth checking out. And, it is kinda' cool that he deems my analysis worthy to frame the relevant issues.
Yesterday, TechCrunch wrote about an apparently worthy new contender to this potentially massive prize -- FrameBlast. In that post, TechCrunch writer Mike Butcher, among other things, prominently follows my analysis to support his conclusion.
It is worth checking out. And, it is kinda' cool that he deems my analysis worthy to frame the relevant issues.
Kamis, 03 Januari 2013
Evergram Featured in USA Today
One of my favorite passion-fueled start-ups is Evergram -- about which I recently wrote as being a "must check out" service (here is the link to my earlier post).
USA Today, among other big names, also recently have taken note. In fact, USA Today just featured Evergram -- and Founder/CEO Duncan Seay -- yesterday. Worthy of a read -- and watch the video too.
I like what they do. I like why they do it. And, I like the deeper meaning (and story) behind it.
USA Today, among other big names, also recently have taken note. In fact, USA Today just featured Evergram -- and Founder/CEO Duncan Seay -- yesterday. Worthy of a read -- and watch the video too.
I like what they do. I like why they do it. And, I like the deeper meaning (and story) behind it.
Selasa, 04 Desember 2012
The Slow Death of Books, Films & Music (& Potential Catastrophic Impact on Generational Information Exchange)
Over the weekend, TechCrunch's Ryan Lawler wrote an important piece titled "The Death of Paper." In it, Lawler discusses society's accelerating focus and dependence on digitized information and how it is fast replacing society's reliance upon "physical, semi-permanent medi[a]" -- which has been at the core of humankind's information exchange since the beginnings of time. Lawler focuses most on the replacement of paper (e.g., books, etc.) via digitization. But, he also identifies the same for film and music.
At the end of his piece, he asks the critical question: "In 20 years, if there are no physical books, what will future cultures know about us in 220 years, when digital memories are likely wiped away?"
Lawler identifies the right question here, but he does not elaborate on this potentially cataclysmic ramifications of this issue -- which are real, very real.
How can that be, you ask? Digitized information is even more secure and lasting than physical media, you say.
But, that is not the case at all -- and society holds a fundamental misconception of this fundamental problem that has potentially massive adverse consequences to information exchange from our generations to future generations. I know this sounds like "the boy who cried wolf," but it really isn't.
I recently identified the same "digital dilemma" in a guest post for The Huffington Post, titled "Indie Filmmakers and the Digital Dilemma." In my piece, I focus on the potential for whole generations of motion pictures -- some of our greatest art -- to be wiped out simply by the inexorable march of time. The Academy of Motion Picture Arts & Sciences defined the problem and unappreciated reality in the following way:
"Compared to traditional filmmaking using motion picture film stock, digital technologies make it easier to create motion pictures, but the resulting digital data is much harder to preserve."
Here's why. As I identified in my piece, which applies equally to all forms of digital data), digital data is subject to invisible failure mechanisms at many levels, including:
(1) the actual recording media,
(2) the data reading and writing system in the digital storage device,
(3) the data interface that connects the storage device to a computer,
(4) the computer network that connects individual machines, and
(5) the many levels of software that control the overall system.
For all these reasons, long-term preservation of digital data requires both costly professionally managed digital storage systems and processes, and perpetual operational support (which includes continuous migration to newer storage technologies).
But, how much of that is really being done?
In the case of independent film, the Utah Film & Media Arts Coalition -- which is based in Salt Lake City (the home of independent film's Sundance Film Festival) -- hopes to build a massive digital film archive to preserve that fundamental art-form for future generations. However, it needs significant private financial support to make this a reality -- and we are not there yet (I am a member of this Coalition which is now in the RFP process).
How about all other media? Society's books? Movies? Music? Your books? Your movies? Your music?
Right now, much of this digitized data is in the grips of a slow death march. I can hear the funeral dirge as we speak.
But, that music is slowly ... ever so slowly ... almost unnoticeably -- fading away ....
At the end of his piece, he asks the critical question: "In 20 years, if there are no physical books, what will future cultures know about us in 220 years, when digital memories are likely wiped away?"
Lawler identifies the right question here, but he does not elaborate on this potentially cataclysmic ramifications of this issue -- which are real, very real.
How can that be, you ask? Digitized information is even more secure and lasting than physical media, you say.
But, that is not the case at all -- and society holds a fundamental misconception of this fundamental problem that has potentially massive adverse consequences to information exchange from our generations to future generations. I know this sounds like "the boy who cried wolf," but it really isn't.
I recently identified the same "digital dilemma" in a guest post for The Huffington Post, titled "Indie Filmmakers and the Digital Dilemma." In my piece, I focus on the potential for whole generations of motion pictures -- some of our greatest art -- to be wiped out simply by the inexorable march of time. The Academy of Motion Picture Arts & Sciences defined the problem and unappreciated reality in the following way:
"Compared to traditional filmmaking using motion picture film stock, digital technologies make it easier to create motion pictures, but the resulting digital data is much harder to preserve."
Here's why. As I identified in my piece, which applies equally to all forms of digital data), digital data is subject to invisible failure mechanisms at many levels, including:
(1) the actual recording media,
(2) the data reading and writing system in the digital storage device,
(3) the data interface that connects the storage device to a computer,
(4) the computer network that connects individual machines, and
(5) the many levels of software that control the overall system.
For all these reasons, long-term preservation of digital data requires both costly professionally managed digital storage systems and processes, and perpetual operational support (which includes continuous migration to newer storage technologies).
But, how much of that is really being done?
In the case of independent film, the Utah Film & Media Arts Coalition -- which is based in Salt Lake City (the home of independent film's Sundance Film Festival) -- hopes to build a massive digital film archive to preserve that fundamental art-form for future generations. However, it needs significant private financial support to make this a reality -- and we are not there yet (I am a member of this Coalition which is now in the RFP process).
How about all other media? Society's books? Movies? Music? Your books? Your movies? Your music?
Right now, much of this digitized data is in the grips of a slow death march. I can hear the funeral dirge as we speak.
But, that music is slowly ... ever so slowly ... almost unnoticeably -- fading away ....
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