Sorenson Media's New Head of Marketing -- Dan Maiman

For those of you sports fans tracking Sorenson Media, you may have noticed a significant a change in our "appearance" of late -- our website -- our overall marketing in support of new Squeeze 9.

That's no accident.  That's due to new marketing blood in the form of Dan Maiman who, today, we officially announce as our new Director of Marketing.

Dan is an extremely talented.  I hired him personally, because I saw several things in him.  Marketing chops, sure (more on that in a second).  But, also artistry (creative talent).  And, most of all, passion.  Dan wanted a challenge -- he got it -- and he delivered.  Big time.  He plays to win.

You be the judge -- check out Sorenson Media's website (including the video right there in the main hero on our home page).  All of that is Dan's vision -- the slick theme (inspired by BMW and others), the updated premium branding that matches our premium products, the video itself (after all, we are a video company), and the music itself in that video.  And, that is just the beginning.  I saw him sweat the details first-hand.  He cares about all of it -- he understands how important it is to get it right.

Dan's pedigree is impeccable.  He comes to Sorenson Media from the world of action sports -- most recently at RockStar Energy Drinks.  Before that, Vans and Quicksilver.  That's a full trifecta of brands that get it right.  Dan has a breadth of impactful marketing knowledge -- and deep experience in digital media/marketing -- including significant first-hand experience with video production and distribution (hence, the tie-in to Sorenson Media).  He loves the challenge of taking our storied and global Sorenson Media brand to the next level (something I have no doubt that he will do).

He also is a life-time surfer himself -- as well as musician -- as well as ... well, you get the point.  Multi-talented.  And, oh yes, did I mention that he's a great guy?  Great energy.  Great integrity.  Great dedication.

Dan was raised in San Diego.  Now, he is back in San Diego at Sorenson Media ... where he belongs.

We are thrilled to welcome him to the team.