The digerati have essentially crowned Twitter's new "Instagram for Video" app, Vine, the King of all that is mobile video.
But, although I too have coo'd over Vine, let's not forget that it is first and foremost a public sharing app. Its mandatory 6-second video rule -- while emancipating in some ways -- also is significantly restrictive in others ...
... particularly in the private mobile video sharing context -- a topic about which I have frequently written (including these two guest posts in TechCrunch): (1) Instagram for Video -- Massive Opportunity Yes! Done Right No!; and Instagram for Video -- Music, Meaning and Moments Succeed Where Others Fail.
Vine IS the most compelling PUBLIC video sharing app right now -- which already is a huge claim to fame (and no small feat).
But, don't forget my earlier thoughts (laid out in detail in both of my TechCrunch pieces) about perhaps the biggest mobile video opportunity -- and, that is, PRIVATE secure sharing of life's special moments with family and friends. In this context -- this incredibly important context from an overall monetization opportunity on a massive scale -- Vine does not cut it. It just don't work.
Why? Precisely because life does not happen in 6 seconds! Recording your baby's first steps? Then you better not use Vine because she or he may finally stop wobbling and take that first step on second 7 or 8! And, poof! That moment would be lost forever!
That's where mobile sharing without limits is absolutely critical.
So, while Vine is a compelling (perhaps most compelling) public sharing app, that' all that it is (which is enough for Twitter/Vine by the way ... they do have a built-in audience!).
For slices of life -- real life moments in time -- the market and massive opportunity is still up for grabs.
Don't Givit away. Go grab it!
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