5 Questions with Mixify’s CEO David Moricca -- My Exclusive Q&A

Mixify is a NYC-based digital media start-up at the heart of the already-massive (and seemingly unstoppable) electronic dance music (EDM) scene.  The company has its own portal for sharing EDM playlists -- but has really hit its stride with live remote, but full-scale, DJ sets.  Imagine attending a major university off the beaten track (like Des Moines) (by the way, I can get away with that reference because I myself am from the frozen tundra of the Midwest).  And, imagine your wanting to experience a live set by your favorite DJ.  Well, that ain’t gonna happen in Des Moines and countless other markets ... until now.  Now, your DJ can stream live from anywhere directly to a club in your remote city -- and can fully customize his/her set for you and the club.  Even more, your DJ and you can interact directly during the set.  Mixify, in other words, brings the virtual and physical worlds together to enable entirely new experiences.  That is powerful.

I have been watching this company for several months, and believe they are onto something.  For this reason, I asked Founder & CEO David Moricca to tell us more in this, my latest, post in my continuing “5 Questions With ...” series.  David is smart, passionate, and believes -- as do I -- in the immense power of music.

Now, onto the questions!

(1) What is the reason your company exists (and what problem(s) are you looking to solve)?

Mixify.com (live streaming site) exists as a platform to enable EDM DJs to engage their fans online and grow their social following.

Mixify Clubcast (2-way live streaming into venues) exists to provide venues and promoters in secondary US and international markets a way to bring big-name DJs into their events in an immersive and personalized way, but at a fraction of the cost.

(2) How are you different from your competitors?

With Mixify.com, we differentiate ourselves primarily through the level of interaction and access the experience provides. With a mixify.com live stream, the artist and fan have a truly shared, participatory experience as opposed to a one way consumption experience.

With Mixify Clubcast, we are redefining live streaming to be not only about streaming out from big events, but streaming desirable artists into smaller markets and events. The differentiation comes through our technology, industry relationships and the fact that we are creating a new market with promoters and venues.

(3) Why will you succeed (and what is your single most important ingredient for success)?

We believe we will succeed because we know how to execute well in a market full of challenges, and because we have created a revenue model that is purely additive to every part of the value chain (artists, manager, agents, promoters, venues and fans).

(4) What makes you unique (and what do you enjoy most outside of building your business)?

Outside of building Mixify, I am enjoying being a Dad of 2 young boys – a 4-year old and a 1-year old. It does not get better that for me.

(5) What digital media trend is most interesting to you (and what is the least)?

Clearly, given the market I am in, I am most interested and excited by how live streaming can change the way fans experience different types of content (music, comedy, sports) and in different settings (homes, movie theaters, clubs). We are only at the tip of the iceberg here.