Musical chairs. That’s were we are in the digital music world right now. Behemoths are either finding their “match” -- or launching other major initiatives themselves. Mega-moves in the digital music world are happening now. Transformative moves. Apple buying Beats for $3 Billion. Google buying Songza. Amazon launching Amazon Prime Music. Samsung partnering earlier this year with under-the-radar San Diego-based Slacker to power its innovative Milk Music service.
Ahh yes. Samsung. While key competitors (primarily Apple) have bought their way into offering expanded digital music services, Samsung has chosen to partner. So far. But, partnering is a form of dating. And, dating ultimately has the potential to lead to marriage (I have experienced that myself with former companies). In this case, I’d be surprised -- very surprised -- if Samsung was not already fully dressed and prepared to walk down the aisle to seal the deal. Ultimately, Samsung -- just like other behemoths -- want more in control of their own destinies. And, of course, Samsung and Slacker have been courting and making beautiful music together for several months. Slacker’s parents -- its Board of Directors -- will expect a life-long commitment at some point, especially since they have supported their child (Slacker) for 10 years. That’s an awful long time for venture capitalists to stay patient, especially since it is reported that they have invested about $50 million over those years.
Not sure if they funded that via Slacker’s 529 plan ....
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