Live Music Concert Streaming -- Adversely Impacting Live Concert Attendance?

Last week, I participated on a live concert streaming aggregator IROCKE-sponsored panel discussion about live music concert streaming -- and, in particular, whether live concert streaming could adversely impact live music attendance at venues around the world.  Legendary tech investor (turned musician) Roger McNamee of Elevation Partners, long-time music executive Jay Samit of Oovoo, pioneering live concert streaming producer Marc Scarpa of Simplynew, and I tackled that issue -- and numerous others -- at IROCKE's 4evrfest.  (Jay, Me, Roger from left to right in this picture.)

Here's my "take" on this issue, which I voiced on the panel (and with which we all pretty much sang in unison):

-- the live in-venue concert experience is fundamentally different than the online live concert streaming experience
-- in-venue experiences surround your senses -- and build a real sense of "community" among attendees
-- online services that simply look to replicate the in-venue experience will fail -- that's not enough
-- rather, because the online/virtual context is fundamentally different, the overall online live music experience must be envisioned completely differently
-- in this way, live streaming of music concerts will not adversely impact live in-venue attendance at all; rather, live streaming is an entirely new business (that both positively markets in-venue experiences, and drives new revenue streams); that's why all major music festivals now stream live
-- a relevant analogy comes from the world of NFL football -- the live physical "at-venue" NFL fan experience is fundamentally different from the home TV experience; you are immersed in the emotion of the crowds, the smells of the food, the real-world impact.  Contrast that to the completely removed at-home TV experience, in which you see multiple camera angles and replays, behind-the-scenes content unavailable at the venue itself (e.g., locker room banter and pundits pundit-izing at length) -- and, related to which there is no need to fight with the traffic, the throngs, and the at-venue food
-- NFL football, of course, is a massive business -- both in-venue/stadium (physical) and on TV/online (virtual) ... absolutely massive.  The physical/venue experience initially drove the virtual experience -- and vice-versa -- it is a multiplier effect

THAT's what the possibilities are for live music with both in-venue concerts and live streaming of those same concerts, so long as producers of those concerts creatively optimize the fundamentally different audience experiences.