My most recent guest article was just posted on WIRED -- which is my first article for the esteemed digital media/tech pub. Here it is -- "Media's Online-Offline Nexus: Connecting Virtual, Physical Worlds." This post covers a concept about which I am very passionate -- that is, the "magic" (both experientially and from a business/economic perspective) that is possible by more closely linking physical (offline) media experiences with virtual (online) media experiences -- with the end result being a more fully "immersive" and impactful overall experience.
Very few companies and services recognize this. And, much value is being left on the table as a result. That means BIG opportunity for those who "get" it.
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