I have ruminated literally for years now about Apple's inevitable all-in-one flat-screen TV ("iTV") -- and recently ruminated about the critical road-block, which is critical TV programming (including live TV, such as ESPN). One solution I proposed to Apple -- use your cash hoard to acquire satellite operator DISH Networks (click here to read my full analysis and rationale on that somewhat radical idea, which perhaps is not that radical at all, since Apple has few real alternatives to solve this fundamental content issue).
Well, this not-so-radical DISH Networks idea perhaps just got a bit more interesting to Apple. DISH just announced that, starting next Monday, it will now offer a nationwide broadband service under the name "dishNET." Although certainly not nearly as fast as fiber, it ain't bad (5-10 megabits per second -- which is a helluva lot better than the paltry 1-3 megabits per second I get here in Rancho Santa Fe, California via my only alternative, AT&T DSL). Compelling broadband, of course, would be a critical component of any kind of full-service Apple iTV offering to provide compelling TV programming and a compelling user experience.
This is pure speculation, mind you. But, make no mistake, Apple's iTV is the behemoth's next frontier. Where else could Apple go to satisfy its (and its shareholders) voracious appetite?
Kamis, 27 September 2012
Rabu, 26 September 2012
Check Out My New Blog Design -- You Are Seeing It
For the second time in the past few months -- and after not touching my blog design even once for the 6 years prior -- I have redesigned my blog and template. Why? To optimize your user (reader) experience by making more information more readily available -- easier. While my last redesign was perhaps "prettier," it wasn't as functional. Important information was essentially hidden -- including the full side-bar to the right here. And, I was requested to add more sharing options -- including a LinkedIn sharing option. The one downside for adding the new sharing options, however, is that all historical sharing data (including number of retweets, as one example) is gone -- so, as you peruse past posts, you won't see any such data. Not ideal, but it is what it is.
For a blog, and for many products/services/websites, "pretty" isn't always better. It is about the content after all. And, it is about accessing that content -- easily. At least, that's what I think. (For those interested in understanding the critical role played by U/X design, click here to read my earlier post on the subject which features an interview with Sorenson Media's own U/X expert, Chris Meyer.)
What do YOU think? Send me your feedback. I want to hear it. And, if you don't like it, maybe I'll try try again.
For a blog, and for many products/services/websites, "pretty" isn't always better. It is about the content after all. And, it is about accessing that content -- easily. At least, that's what I think. (For those interested in understanding the critical role played by U/X design, click here to read my earlier post on the subject which features an interview with Sorenson Media's own U/X expert, Chris Meyer.)
What do YOU think? Send me your feedback. I want to hear it. And, if you don't like it, maybe I'll try try again.
Selasa, 25 September 2012
The Coming H.265 Wave -- Part II
A few weeks back, I interviewed Sorenson Media's resident in-house expert, Randon Morford, about the new H.265 HEVC (high efficiency video codec) -- what it means for businesses, and what it means for consumers. It was a highly read post (one of my most widely read ever, in fact), demonstrating the topical interest.Well, Randon just expanded some of his thoughts about H.265 in a follow-up guest post in Streaming Media (click this link to read it).
Just more evidence of the ever-changing world that is online video -- and of the depth of knowledge held by the Sorenson Media team (Randon has spent nearly 10 years at Sorenson Media and well over a decade in the online video industry, not only addressing trends -- but also leading them).
Senin, 24 September 2012
FREE Encoding Webinar Tomorrow -- Hosted by Sorenson Media
Register here to experience Kirk's tremendous breadth of knowledge first-hand (click on this link).
Minggu, 23 September 2012
My Vikes Shock the 49ers -- "That's Why They Play the Game"
This is a weekend post, so indulge me if I go a bit "personal" on this one. There is no digital media update here -- just a great slice of life ....
I returned to my roots this weekend -- back to the land of 10,000 lakes -- back to Minneapolis. Family, friends (a high school reunion of sorts) and, yes, football. Classic football at perhaps the least classic NFL stadium -- the Metrodome. I hadn't been in the Dome for a decade, but it was well worth the wait, as my Vikes clashed with the self-proclaimed "best team in football" -- the S.F. 49ers. There was most definitely something in the air today as two of my life-long friends -- Chad Hummel, left and Steve Wennblom, right -- and I strolled down the pre-game "Purple Path" and into the Dome. We knew the odds -- but we also felt some strange electricity with this purple team that had absolutely none last year. And, ultimately, we saw a come-uppance engineered by Vikes QB, as Christian Ponder and the purple pounded, pummeled and prevailed 24-13 despite the best efforts of the replacement refs to replace that score. Classic weekend ....
Kamis, 20 September 2012
The Avett Brothers -- My 30,000 Foot Snap Review
First, let me get this out there. While I am a huge music fan (and stream music 24/7 on Rhapsody, which I inherited from Yahoo, which I inherited from my former company Musicmatch), I am no big fan of country music. But, increasingly, I find myself crossing over and liking what I hear. The Avett Brothers are one such crossover band for me. Certainly country-flavored. But, certainly beautiful melody-makers and storytellers too (much like a fine Minnesota band, The Jayhawks). Their last album -- "I and Love and You" -- resonated. And, that was only underscored when I saw them live a few years back at Coachella. Impactful.
So, as I sit here traveling at 30,000 feet with my Gogo Internet (which is acting up, by the way, for reasons explained to me in an interesting post from Gigaom), I listen with anticipation to the band's new album "The Carpenter."
Here is my track-by-track snap-judgment after listening just to 60-90 second snippets of each track -- what I call "Snap Reviews." I have written such snap reviews of new albums from some of my favorite bands before. Check out this earlier blog post that sums those up (for the Shins & Death Cab for Cutie), as well as more fully-fleshed out album reviews (for Metric, Arcade Fire, Silversun Pickups).
Track 1 -- "The Once and Future Carpenter" -- quiet, simple, pleasant; you feel like you are sitting on a front porch with the singer as you listen, just as the sun is going down. Nice way to start ...
Track 2 -- "Live and Die" -- banjo time once again (an Avett Brothers hallmark); quiet (at least at the start), simple, pleasant. Wait, did I say that already? Nice enough, but a bit repetitive (at least at the start and until it opens up). Am awaiting something a bit deeper and more produced, like "Head Full of Doubt" and "I and Love and You" from the previous album.
Track 3 -- "Winter in My Heart" -- quieter, pretty melody, but a bit trite -- "it must be winter in my heart, there's nothing warm in there at all ..." Really? So far, the band hasn't grabbed me. Next!
Track 4 -- "Pretty Girl from Michigan" -- upbeat, yes; but memorable? No.
Track 5 -- "I Never Knew You" -- another upbeat track, with better effect; I can imagine this one working well live (with the crowd singing along); but, still nothing has really "moved" me ....
Track 6 -- "February Seven" -- the band takes it down several notches after two energetic tracks, back to the vibe of track 1; but, not quite as effective. Again, pleasant enough -- but nothing memorable. So far, my disappointment is palpable.
Track 7 -- "Through My Prayers" -- with a title like this, this song cannot be raucous; and it ain't (and I get lost in the flight attendant's drink cart coming down the plane's aisle); okay, back on track -- and the song is nice; soothing; a pretty melody -- the power of simplicity. This song works for me -- one of the stand-out tracks thus far (but still not a classic).
Track 8 -- "Down With the Shine" -- this one is vintage Avett Brothers -- this is their sound. But, make no mistake, that doesn't mean that it grabs me (because it doesn't); yes, I would enjoy it in concert, but I would forget about it immediately thereafter.
Track 9 -- "A Father's First Spring" -- as a father myself (to two wonderfully beautiful-hearted kids, Hunter and Luca), I looked forward to this one -- I am a sucker to maudlin father/son/daughter songs after all. This is one of those tracks where the lyrics really matter ... and the lyrics make the song memorable (but the beautiful melody doesn't hurt). My favorite lyric? The refrain, "I do not live, unless I live in your life." Now THAT's what I'm talking about! That is what The Avett Brothers are all about.
Track 10 -- "Geraldine" -- back to upbeat country-fied rock; this is another one that will play well live -- very Jaybirds-like (which is a compliment), but still doesn't do it for me; very short song (1 minute 37 seconds), which is enough for me.
Track 11 -- "Paul Newman vs. the Demons" -- huh? what? Interesting song name, but how is the song itself? This one is about as hard-rocking as The Avett brothers gets, and it doesn't work for me. The band shines when their beautiful melodies introduce memorable lyrics ... as they do in "A Father's Spring".
Track 12 -- "Life" -- you know with title like this, especially as the closing track, this song will be quiet and simple -- placing the lyrics front and center. Which this does. And does beautifully. This one is a reflection from a band that thinks deeply ... introspectively.
BOTTOM LINE SNAP REVIEW -- 3 of 5 stars. Disappointing overall (my expectations were exceedingly high), but with some redeeming, beautiful tracks (Track 9 first, Track 12 second, Track 1, third). Nothing that approaches the haunting beauty of "Headful of Doubt" and "I and Love and You" from the band's last album ....
So, as I sit here traveling at 30,000 feet with my Gogo Internet (which is acting up, by the way, for reasons explained to me in an interesting post from Gigaom), I listen with anticipation to the band's new album "The Carpenter."
Here is my track-by-track snap-judgment after listening just to 60-90 second snippets of each track -- what I call "Snap Reviews." I have written such snap reviews of new albums from some of my favorite bands before. Check out this earlier blog post that sums those up (for the Shins & Death Cab for Cutie), as well as more fully-fleshed out album reviews (for Metric, Arcade Fire, Silversun Pickups).
Track 1 -- "The Once and Future Carpenter" -- quiet, simple, pleasant; you feel like you are sitting on a front porch with the singer as you listen, just as the sun is going down. Nice way to start ...
Track 2 -- "Live and Die" -- banjo time once again (an Avett Brothers hallmark); quiet (at least at the start), simple, pleasant. Wait, did I say that already? Nice enough, but a bit repetitive (at least at the start and until it opens up). Am awaiting something a bit deeper and more produced, like "Head Full of Doubt" and "I and Love and You" from the previous album.
Track 3 -- "Winter in My Heart" -- quieter, pretty melody, but a bit trite -- "it must be winter in my heart, there's nothing warm in there at all ..." Really? So far, the band hasn't grabbed me. Next!
Track 4 -- "Pretty Girl from Michigan" -- upbeat, yes; but memorable? No.
Track 5 -- "I Never Knew You" -- another upbeat track, with better effect; I can imagine this one working well live (with the crowd singing along); but, still nothing has really "moved" me ....
Track 6 -- "February Seven" -- the band takes it down several notches after two energetic tracks, back to the vibe of track 1; but, not quite as effective. Again, pleasant enough -- but nothing memorable. So far, my disappointment is palpable.
Track 7 -- "Through My Prayers" -- with a title like this, this song cannot be raucous; and it ain't (and I get lost in the flight attendant's drink cart coming down the plane's aisle); okay, back on track -- and the song is nice; soothing; a pretty melody -- the power of simplicity. This song works for me -- one of the stand-out tracks thus far (but still not a classic).
Track 8 -- "Down With the Shine" -- this one is vintage Avett Brothers -- this is their sound. But, make no mistake, that doesn't mean that it grabs me (because it doesn't); yes, I would enjoy it in concert, but I would forget about it immediately thereafter.
Track 9 -- "A Father's First Spring" -- as a father myself (to two wonderfully beautiful-hearted kids, Hunter and Luca), I looked forward to this one -- I am a sucker to maudlin father/son/daughter songs after all. This is one of those tracks where the lyrics really matter ... and the lyrics make the song memorable (but the beautiful melody doesn't hurt). My favorite lyric? The refrain, "I do not live, unless I live in your life." Now THAT's what I'm talking about! That is what The Avett Brothers are all about.
Track 10 -- "Geraldine" -- back to upbeat country-fied rock; this is another one that will play well live -- very Jaybirds-like (which is a compliment), but still doesn't do it for me; very short song (1 minute 37 seconds), which is enough for me.
Track 11 -- "Paul Newman vs. the Demons" -- huh? what? Interesting song name, but how is the song itself? This one is about as hard-rocking as The Avett brothers gets, and it doesn't work for me. The band shines when their beautiful melodies introduce memorable lyrics ... as they do in "A Father's Spring".
Track 12 -- "Life" -- you know with title like this, especially as the closing track, this song will be quiet and simple -- placing the lyrics front and center. Which this does. And does beautifully. This one is a reflection from a band that thinks deeply ... introspectively.
BOTTOM LINE SNAP REVIEW -- 3 of 5 stars. Disappointing overall (my expectations were exceedingly high), but with some redeeming, beautiful tracks (Track 9 first, Track 12 second, Track 1, third). Nothing that approaches the haunting beauty of "Headful of Doubt" and "I and Love and You" from the band's last album ....
Tellagami -- Instant Storytelling -- Check It Out
A long-time colleague in the digital media/music world, Sophia Kim, just reached out to me after several years and after reading my latest guest post in TechCrunch (a nice side benefit of guest posting, by the way, is hearing from some with whom you have lost touch). Among other things, Sophia spent a few years at Vivendi after its acquisition of Michael Robertson's MP3.com. In any event, Sophia founded, and is CEO of, a new company, Tellagami, focused on "instant storytelling."
"Instant storytelling"? What is that you say?
The best way to understand it is by clicking this link -- which is the "Minigami" (mini story) that Sophia sent me in the first place. You will "get" it immediately. And, it is fun ... very fun. I immediately sent a few "Minigamis" to my kids.
Not sure precisely what the business model is -- Sophia, please expand upon that in the comments to this post. And, it would be nice to have some more choices in avatars. I also would suggest an embed option for the "gamis" (I wanted to embed it into this post, in fact). Nonetheless, Tellagami is an intriguing bit of whimsy. I can also see them as being addictive and viral.
Good stuff Sophia.
"Instant storytelling"? What is that you say?
The best way to understand it is by clicking this link -- which is the "Minigami" (mini story) that Sophia sent me in the first place. You will "get" it immediately. And, it is fun ... very fun. I immediately sent a few "Minigamis" to my kids.
Not sure precisely what the business model is -- Sophia, please expand upon that in the comments to this post. And, it would be nice to have some more choices in avatars. I also would suggest an embed option for the "gamis" (I wanted to embed it into this post, in fact). Nonetheless, Tellagami is an intriguing bit of whimsy. I can also see them as being addictive and viral.
Good stuff Sophia.
Rabu, 19 September 2012
New Squeeze Premium Server Video Transcoding -- A Hit
Just over one week ago, my company, Sorenson Media, announced our latest major product launch -- "Squeeze Premium" -- the power of server-side online video transcoding with the ease and UI of our award-winning Squeeze desktop product. Our press release gives all the "why's" and "how's" about our newest product -- and how it sits/fits between our Squeeze desktop product and our Squeeze Server full-fledged enterprise transcoding product. In the words of Fierce Online Video, "the product is aimed at small-medium-office customers with multiple concurrent encoding and editing projects." Industry guru Jan Ozer of Streaming Media points out that Squeeze Premium is "targeted towards share use via watch folders by multiple editors in a clustered editing environment.
And, what are the pundits saying about how new Squeeze Premium performs? Here's one from Creative Cow, one of the most respected industry publications for video professionals:
And, what are the pundits saying about how new Squeeze Premium performs? Here's one from Creative Cow, one of the most respected industry publications for video professionals:
"Sorenson Media made a smart move in enabling its desktop hardware for a server environment. By keeping many of the features of the desktop product - especially the user interface - Sorenson has created a natural upgrade path for users enlarging their operations as well as a simple solution for existing post houses that need Squeeze's capabilities in a server environment. Since it was developed in response to customers, those customers are sure to adopt it and use it. Once they've got it in house, perhaps they'll find other features they need to expand its use in the post house environment. Let's stay tuned for what Sorenson Media plans next."
Thanks Cow -- we'll take that!
Selasa, 18 September 2012
Sorenson Media -- Record 5 Streaming Media "Readers' Choice" Award Noms ... Again
Online video industry leading publication, Streaming Media, just announced its U.S. "Readers' Choice" award nominations and voting process. And, I am pleased to report that -- once again -- Sorenson Media has been nominated in a record 5 categories:
(1) Best Online Video Technology Company -- which we won last year
(2) Cloud Encoding/Transcoding Service -- "Squeeze Cloud" -- which we won last year
(3) Encoding Software (Desktop) -- "Sorenson Squeeze" -- which we won last year
(4) Encoding Software (Enterprise) -- "Squeeze Server"
(5) Online Video Platform -- "Sorenson 360"
As indicated above, we won a record 3 out of 5 nominations last year -- including the coveted "Best Online Video Technology Company" crown -- as a result of the support from not only our long-time customers, but also from the video professional community in general. That's why these awards mean so much -- because they are given by actual users of the products and services that all of us in the industry develop.
Help us make it another 3, 4 or 5 out of 5 this year -- click here on this link for more information on how to vote.
(1) Best Online Video Technology Company -- which we won last year
(2) Cloud Encoding/Transcoding Service -- "Squeeze Cloud" -- which we won last year
(3) Encoding Software (Desktop) -- "Sorenson Squeeze" -- which we won last year
(4) Encoding Software (Enterprise) -- "Squeeze Server"
(5) Online Video Platform -- "Sorenson 360"
As indicated above, we won a record 3 out of 5 nominations last year -- including the coveted "Best Online Video Technology Company" crown -- as a result of the support from not only our long-time customers, but also from the video professional community in general. That's why these awards mean so much -- because they are given by actual users of the products and services that all of us in the industry develop.
Help us make it another 3, 4 or 5 out of 5 this year -- click here on this link for more information on how to vote.
"Blue States" Watch More Online Video -- But Who Wins?
Our compatriots at online video platform company Ooyala just recently published their "Q2 2012 Global Video Index" -- and one of the more interesting nuggets from this analysis during this election season is that "Blue State" viewers watch significantly more video online than so-called "Red Staters." 26% more online video, to be exact.
No deep analysis was given -- but, certainly 'tis intriguing. Not sure whether that fact gives either candidate any advantage. But, it certainly has us talking about it ... and about the overall study ... and about the overall author of that study. And, ultimately, that is the point, right?
THAT is astute marketing, my friends. Take your strength -- analytics -- and wrap them up in a news story with a timely "sexy" focus (the Presidential election) and get that story reported widely (including in this blog) with full attribution.
They shoot. They score.
No deep analysis was given -- but, certainly 'tis intriguing. Not sure whether that fact gives either candidate any advantage. But, it certainly has us talking about it ... and about the overall study ... and about the overall author of that study. And, ultimately, that is the point, right?
THAT is astute marketing, my friends. Take your strength -- analytics -- and wrap them up in a news story with a timely "sexy" focus (the Presidential election) and get that story reported widely (including in this blog) with full attribution.
They shoot. They score.
Senin, 17 September 2012
Optimizing the User Experience -- How & Why
Much is written about the critical importance of user experience (U/X) in the success of an end-product, particularly on the consumer side. But, a great U/X should be job 1 for business & enterprise-focused products and services as well (including software and Internet services).
I asked Chris Meyer, Sorenson Media's Director, Creative & Product Experience, about his perspective on the subject. Chris is an extremely talented guy. He helps us delight our customers in all customer touch-points, and he also helps make us look very good (I hear that a lot from people outside the company). My interview with Chris is intended to cover the topic generally and is not intended to be a Sorenson Media advertisement (although Chris illustrates his thoughts with specific examples from his work at Sorenson Media). Chris simply knows his stuff. Here is my full interview:
Q: You are the Director of Creative & Experience here at Sorenson Media. Can you talk a bit about what that means?
A: Sure. User Experience to me is how your audience feels when using your products. Everything our potential and current customers interact with from start to finish creates an experience. The point is ultimately to evoke an emotional response, so effective design solves problems in a delightful way.
Q: You mentioned “everything” from start to finish? What would you say these elements of experience are?
A: Well, first you have to have a strong brand identity that appeals to the appropriate group of people, what we call a customer demographic. Does it speak to them? What are their color preferences? What type of imagery do they respond well to? Does the basic branding make them feel confident in Sorenson Media’s ability to provide them with what they need? Is is up to date with the collective design aesthetic of the time, and competitive with others in the space.
Second is workflow, or processes that bring a user from one point to another. Our first workflow is the website. It should provide an effective method for finding information and purchasing our products, while maintaining brand. We sometimes call this information architecture. Second, and most importantly, the products we design should be easy to use- as simple as video encoding can be- providing solutions to our customer’s multifaceted video-related workflows. This is accomplished by effective user interface. Products should be on brand. The experience from initial brand recognition, web site conversion, and finally product use must be super consistent from a design and interface standpoint. This creates a pleasant and seamless experience, increasing confidence and delighting our users. That’s one of the emotional responses we are looking for.
Q: You mention User Interface. Isn’t that the same thing as User Experience.
A: It is actually a very important subset or Experience. Design being the first example I gave.
Q: So, how would you characterize and effective User Interface?
A: It should be easy to use. This means everything is presented in a clear, effective and intuitive manner, building on established-over-time interface concepts for familiarity. Be concise. Don’t bombard users with too much information, show only what is needed, and allow for progressive interactivity once they get deeper in the app. The design should be consistent to the overall experience like I mentioned above. It needs to be functionally beautiful, but not in the way. Elements should be used consistently throughout the app, and relate well to one another. Interactions and feedback should be consistent. Error handling or something like this should always be handled the same way. This type of stuff gives you an “optimized” application. Actions are performed in the least amount of steps due to intuition more than learned behavior. Make sure your app doesn’t lag. Work with your engineers to make sure the pages load quickly, (your design influences this, so be careful) the navigation is snappy and states load appropriately. Nothing is more frustrating than waiting for a sluggish bloated app.
I also like to provide help within the application in an unobtrusive way. We do this in the newest version of Squeeze server for example. Help can cut down on the amount of mistakes made by the user during the intuitive learning process, and make for an overall more pleasant workflow.
Q: How does marketing play a part in this overall experience? You work closely with our Marketing department here at Sorenson Media.
A: Marketing is actually a very important element of Experience. We tend to think of Marketing as selling something, which is true. There are other aspects that are a critical part of Experience, however. I want to mention the copy. The words we use. This creates what we call a Tone -- a feeling a user gets when he or she looks at our design and reads our words. The copy should always be accessible and friendly, maybe even a bit humorous on occasion. Video encoding is complicated stuff. Our words and presentation can take some of the weight off and make it easier to understand. Also type is design. Typography, the fonts we choose evoke an emotion, they also influence the motion on the page and the layout of the page.
Q: How does a font evoke an emotion?
A: Well, without getting too deep, serifed fonts, like Times or Georgia, are more traditional- they give a foundational feeling, trust maybe, but also represent establishment. Sans serif, such as Helvetica, can be cool and technical. We use a humanist sans serif, which in this case means rounded. As designers we know these type of fonts appear more friendly, approachable.
Q: Are there any other aspects of experience you would like to mention?
A: Yes, for sure. Customer service is really important, and is part of the overall workflow I mentioned. Have a problem? Need to ask a question? Our guys do a great job completing the circle- helping our customers along in a professional friendly manner. Next would be Community. You have to set up a place where users can interact with one another within the experience. They should be able to answer each others questions, work together to solve interesting problems, share knowledge.
Q: So how do you know all of the things we do in terms of design are effective here at Sorenson Media? You can have a beautiful design, but it it doesn’t do what it is supposed to.
A: Yes, exactly. We have several stages we like to go through to produce effective products. First, Identification. We have a great PM, Randon Morford, who tirelessly figures out what our customers need and are asking for. Sales and customer support are also strong resources for this information. When designing the interface for a product, we make decisions based on this information. Also, as I mentioned above, aesthetic consistency in the web space must be analyzed. We like to look at lots of other websites and products to see what they do and don’t do effectively to help generate ideas in Creative. Second is iterative releases, or agile software development. Get things into our customers hands quickly, and improve more afterwards. For example, we’ve used Google multivariate to optimize our website designs as they are released, and are performing usability testing for the next version of Squeeze.
Q: Usability testing? Maybe you can elaborate on that one.
A: Sure. Usability testing can take a few forms. Mostly we get people in a room and ask them to perform a task in Squeeze without any help. When they struggle, we know what we need to improve upon. Feedback is key.
Q: Any final thoughts for our readers? What is your philosophy in a nutshell?
A: Keep it simple, keep it beautiful. Delight your users while solving their problems. Provide them with the resources they need to succeed. Have a point of view -- emulate what you find to be effective, but stay true to your aesthetic.
Thanks Chris -- good stuff!
I asked Chris Meyer, Sorenson Media's Director, Creative & Product Experience, about his perspective on the subject. Chris is an extremely talented guy. He helps us delight our customers in all customer touch-points, and he also helps make us look very good (I hear that a lot from people outside the company). My interview with Chris is intended to cover the topic generally and is not intended to be a Sorenson Media advertisement (although Chris illustrates his thoughts with specific examples from his work at Sorenson Media). Chris simply knows his stuff. Here is my full interview:Q: You are the Director of Creative & Experience here at Sorenson Media. Can you talk a bit about what that means?
A: Sure. User Experience to me is how your audience feels when using your products. Everything our potential and current customers interact with from start to finish creates an experience. The point is ultimately to evoke an emotional response, so effective design solves problems in a delightful way.
Q: You mentioned “everything” from start to finish? What would you say these elements of experience are?
A: Well, first you have to have a strong brand identity that appeals to the appropriate group of people, what we call a customer demographic. Does it speak to them? What are their color preferences? What type of imagery do they respond well to? Does the basic branding make them feel confident in Sorenson Media’s ability to provide them with what they need? Is is up to date with the collective design aesthetic of the time, and competitive with others in the space.
Second is workflow, or processes that bring a user from one point to another. Our first workflow is the website. It should provide an effective method for finding information and purchasing our products, while maintaining brand. We sometimes call this information architecture. Second, and most importantly, the products we design should be easy to use- as simple as video encoding can be- providing solutions to our customer’s multifaceted video-related workflows. This is accomplished by effective user interface. Products should be on brand. The experience from initial brand recognition, web site conversion, and finally product use must be super consistent from a design and interface standpoint. This creates a pleasant and seamless experience, increasing confidence and delighting our users. That’s one of the emotional responses we are looking for.
Q: You mention User Interface. Isn’t that the same thing as User Experience.
A: It is actually a very important subset or Experience. Design being the first example I gave.
Q: So, how would you characterize and effective User Interface?
A: It should be easy to use. This means everything is presented in a clear, effective and intuitive manner, building on established-over-time interface concepts for familiarity. Be concise. Don’t bombard users with too much information, show only what is needed, and allow for progressive interactivity once they get deeper in the app. The design should be consistent to the overall experience like I mentioned above. It needs to be functionally beautiful, but not in the way. Elements should be used consistently throughout the app, and relate well to one another. Interactions and feedback should be consistent. Error handling or something like this should always be handled the same way. This type of stuff gives you an “optimized” application. Actions are performed in the least amount of steps due to intuition more than learned behavior. Make sure your app doesn’t lag. Work with your engineers to make sure the pages load quickly, (your design influences this, so be careful) the navigation is snappy and states load appropriately. Nothing is more frustrating than waiting for a sluggish bloated app.
I also like to provide help within the application in an unobtrusive way. We do this in the newest version of Squeeze server for example. Help can cut down on the amount of mistakes made by the user during the intuitive learning process, and make for an overall more pleasant workflow.
Q: How does marketing play a part in this overall experience? You work closely with our Marketing department here at Sorenson Media.
A: Marketing is actually a very important element of Experience. We tend to think of Marketing as selling something, which is true. There are other aspects that are a critical part of Experience, however. I want to mention the copy. The words we use. This creates what we call a Tone -- a feeling a user gets when he or she looks at our design and reads our words. The copy should always be accessible and friendly, maybe even a bit humorous on occasion. Video encoding is complicated stuff. Our words and presentation can take some of the weight off and make it easier to understand. Also type is design. Typography, the fonts we choose evoke an emotion, they also influence the motion on the page and the layout of the page.
Q: How does a font evoke an emotion?
A: Well, without getting too deep, serifed fonts, like Times or Georgia, are more traditional- they give a foundational feeling, trust maybe, but also represent establishment. Sans serif, such as Helvetica, can be cool and technical. We use a humanist sans serif, which in this case means rounded. As designers we know these type of fonts appear more friendly, approachable.
Q: Are there any other aspects of experience you would like to mention?
A: Yes, for sure. Customer service is really important, and is part of the overall workflow I mentioned. Have a problem? Need to ask a question? Our guys do a great job completing the circle- helping our customers along in a professional friendly manner. Next would be Community. You have to set up a place where users can interact with one another within the experience. They should be able to answer each others questions, work together to solve interesting problems, share knowledge.
Q: So how do you know all of the things we do in terms of design are effective here at Sorenson Media? You can have a beautiful design, but it it doesn’t do what it is supposed to.
A: Yes, exactly. We have several stages we like to go through to produce effective products. First, Identification. We have a great PM, Randon Morford, who tirelessly figures out what our customers need and are asking for. Sales and customer support are also strong resources for this information. When designing the interface for a product, we make decisions based on this information. Also, as I mentioned above, aesthetic consistency in the web space must be analyzed. We like to look at lots of other websites and products to see what they do and don’t do effectively to help generate ideas in Creative. Second is iterative releases, or agile software development. Get things into our customers hands quickly, and improve more afterwards. For example, we’ve used Google multivariate to optimize our website designs as they are released, and are performing usability testing for the next version of Squeeze.
Q: Usability testing? Maybe you can elaborate on that one.
A: Sure. Usability testing can take a few forms. Mostly we get people in a room and ask them to perform a task in Squeeze without any help. When they struggle, we know what we need to improve upon. Feedback is key.
Q: Any final thoughts for our readers? What is your philosophy in a nutshell?
A: Keep it simple, keep it beautiful. Delight your users while solving their problems. Provide them with the resources they need to succeed. Have a point of view -- emulate what you find to be effective, but stay true to your aesthetic.
Thanks Chris -- good stuff!
Kamis, 13 September 2012
Video Transcoding -- The Power & Promise of the Cloud
[Editor's Note: In January 2011, industry leading online video pub, Streaming Media, published one of my guest posts -- titled "Enterprise Video Transcoding: The Promise & Power of the Cloud." Given the focus on online video cloud services -- including cloud-based video transcoding -- at IBC (from which I just returned), I am re-publishing it here since this post is as relevant today as it was then. This topic also is particularly relevant in light of OVP Brightcove's recent $30 million acquisition of 10-person cloud transcoding start-up Zencoder. I have only made slight modifications to update it for today and believe it will be instructive. It received significant visibility when it was first published.]
All videos for internet and mobile delivery must be encoded. Plain and simple. Businesses need their videos to play back and look good wherever their customers are-on any device (including the new iPhone 5) and on any platform (including the living room). That means that virtually every business must have an encoding strategy and solution. Yet the encoding process (also commonly referred to as transcoding) is fully understood only by a few. For the rest (especially business executives), eyes glaze over. But, too much is at stake for that to be the case, especially as video distribution and consumption proliferate at an exponential rate.
Encoding refers to much more than simple compression. It means choice. The enterprise's choice for its encoding solution-home-grown or third-party provided or managed-matters in terms of video quality (including pre-processing and filters), delivery flexibility and ubiquity (across platforms, devices), scalability, cost, overall business risk, and potential legal exposure. For these reasons, enterprise video encoding has been considered by many to be a necessary evil-a critical, yet highly complex and costly endeavor that has been fraught with peril.
It doesn't need to be this way.
Welcome to the world of managed cloud encoding solutions.
Before I dig into the new promise of encoding made possible by the cloud, let me first take you on a brief journey of encoding "past" - essentially the brute force old world systems that are still used by most businesses, primarily due to a lack of awareness of the new possibilities and realities enabled by the cloud.
The Ghosts of Encoding Past
In the past, enterprise encoding meant purchasing, installing, and configuring servers to support unique and individualized video encoding workflows-welcome to the massive and massively expensive server farms of the past. Once deployed, these costly server farms also meant more costly investment in IT and other resources to manage those servers. Don't forget, companies were forced by past realities to purchase excess capacity hardware and software for peak periods, resulting in even more significant upfront (and usually dormant) CAPEX along with large and continuing OPEX to keep those systems running.
While cloud encoding solutions have existed in the past, only a small number of pioneering enterprises dipped their toes into the cloud to meet at least part of their transcoding needs. But, things are very different today in 2012 as cloud-based solutions come into their own. Several choices now exist in the marketplace (Sorenson Media offers its own enterprise-grade transcoding solutions both in the cloud and on premises). Enterprises should put the various choices through their paces before making this important decision about whom their encoding service provider should be.
So, as Bob Dylan famously sang in the past, "the times, they are a changin'." And, at the risk of mixing 1960s lyrics, "the answer my friends, is blowing in the wind" (er, I mean the cloud)! Enterprises of all stripes are now fully and actively exploring cloud encoding on a massive scale, whether via a public cloud transcoding solution, private cloud solution, or even more likely, a hybrid of both.
Enterprise Cloud Encoding 101: The Promise & Reality
What has changed and why do we see more and more enterprises trust the cloud and move to cloud encoding solutions?
(1) Significantly Less CAPEXNot surprisingly, the ability to reduce or eliminate existing physical hardware and replace with on-demand cloud infrastructure is the primary driver for adoption of cloud encoding solutions. In the "spikey" world of enterprise video encoding (with periods of alternating high- and low-volume needs), the ability to automatically fire up and take down servers provides a true and frequently massive cost savings to the enterprise. There is no longer a need to purchase more than is needed to support peak encoding periods. In essence, all the headaches of encoding are efficiently off-loaded-and, if done right, with only upside (including higher video higher quality).
(2) Significantly Less Ongoing OPEXHere are potentially massive cost savings, round two. Enterprise IT staffs are already stretched to the limit. And, confronting those staffs with ever-more-complex encoding responsibilities is simply too much to ask and frequently leads to an inefficient and inferior patchwork of encoding systems and bottlenecks in deploying or managing those systems. Thanks to the cloud, companies can instead hand off their growing video encoding needs and burden to a managed service provider that is focused on one thing and one thing only-i.e., providing the highest quality, most flexible and most cost effective video transcoding solutions. But caveat emptor (buyer beware)-shop around wisely when you pick your managed service provider. Make sure that it is rock-solid financially and will be there for you in the future.
(3) Scalability & ElasticityVideo content for web and mobile delivery is growing exponentially, and this isn't going to change any time soon. In fact, we are still early, early, early in the web and mobile video game (I like to say we're only in the second inning). This means that many companies understandably struggle to forecast their future encoding needs accurately. But here comes the cloud to the rescue again. The cloud provides virtually unlimited scalability and elasticity, enabling companies to pay for only what they need today with the assurance that more capacity (i.e., encoding servers) can be brought online automatically and seamlessly to meet those unpredictable needs.
(4) Enhanced Performance-Multiple Renditions & Queue ManagementThe right cloud transcoding solution can offer enhanced performance over out-dated on premise precursors. While one encoded video file (also known as a "rendition") may have worked in the past, that just ain't the case anymore where there is a need for high quality playback across the growing multitude of devices and platforms. Think of a company like Netflix. Its movies must look great on every platform (the big screen, the small screen) and every device. Customers expect it. The hyper-competitive market demands it. That's why Netflix now typically creates more than 100 renditions of varying speed and format permutations to optimize quality and performance for just about any customer use case (some, like NBC Universal, now apparently create more than 200 renditions!). And, remember, each of these renditions is frequently created from a large video file. This means massive high volume concurrent and frequently "spikey" transcoding needs.
Enterprises can address this problem in one of two ways - i.e., throw more hardware at the problem (the traditional way) or move to the cloud (the 2012 enterprise solution way). Let's look at the traditional approach first. As discussed above, it is extremely expensive (CAPEX and OPEX) and it is imprecise - essentially guesswork to determine how much hardware is needed for anticipated spikes. Imprecision leads to all kinds of inefficiencies and waste. This archaic approach also fails to solve ongoing needs for queue management and ultra-fast turnaround times. And, let's face it-all enterprises (think of media companies as just one example) want what they want, and they want it yesterday. Patience is not a virtue in the fast-paced demanding and competitive world of video production and delivery.
Now, let's take a look at the cloud in the face of these issues. In the hands of the right service provider, the cloud elegantly solves the problem of high volume transcoding with seamless queue management and scalability. Enterprises can attack the video encoding queue horizontally - where all the benefits of the cloud are realized - by activating high power compute instances (i.e., a virtual server in the cloud) against encoding jobs as needed (or automatically turning them off when demand slackens). In other words, cloud encoding solutions can enable enterprises to manage encoding queues with intelligence and auto-scaling to match any business objective to deliver the most efficient and cost-effective solution
(5) Enhanced Flexibility & The Hybrid Cloud-Dynamic ScalabilityLet's face it, no CIO or CFO (or certainly, not many) wants to dump expensive and already purchased hardware and software. But, have no fear! The right enterprise cloud encoding solution offers flexibility and choice. Businesses can leverage their existing physical hardware until capacity is reached and then seamlessly "hand-off" additional jobs to the public cloud (this is called "dynamic scalability"). It is not an "either/or" decision-enterprises need not go cold turkey on their existing transcoding farms and shift all encoding jobs to the cloud (although ultimately many, if not most, will). Welcome to the hybrid cloud model. Dynamic scalability (i.e., the hybrid cloud) is a fast and growing use case. Rather than lose productivity while troubleshooting failed encoding jobs and "hung" servers, the enterprise can now automatically and cost-effectively hand off work to servers in the cloud. In so doing, they witness the benefits of the cloud first-hand. They can crawl and walk before they run.
(6) Faster Deployment, Future Proofing & Even More FlexibilityThe proliferation of new complex video formats (think MPEG-DASH) and devices (think tablets everywhere) continues unabated, and this reality will only accelerate as the biggest companies in the world compete for video market share. In an attempt to address this increasing complexity and need for device support, most enterprises to date have abruptly (and painfully) invested in costly new encoding hardware and software to augment their existing systems. But, this isn't the way it needs to be done. Once again, here comes the cloud to the rescue.
Accessible through APIs, the right cloud-based encoding solution can be quickly and seamlessly integrated into existing workflows to give a reduced time to market and fewer resources to deploy and manage. And, the right solution has the benefits of a SaaS model, providing instant seamless upgrades and support for new platforms and devices (like the new iPhone 5, new iPads, the Galaxy) on day 1 in the marketplace (this is what I call "future proofing"). There are no downsides here.
(7) InnovationAs discussed above, IT teams are already taxed to the limit, and encoding is hard. That means that encoding innovation rarely comes from within organizations (they simply have too many other things to do). Instead, innovation comes from third-party video specialists focused only on solving these problems. Innovation can be found in a variety of third party applications that can be integrated seamlessly into an overall cloud solution.
Examples include fast file upload of large video files into the cloud. This capability is mission critical to enterprises with massive video files (think media companies), thereby making cloud encoding a real-world alternative in 2012. Another example is cloud server management. Third party specialists now offer innovative management of entire cloud server systems (also known as deployments). Within such deployments, each server can be pre-configured and controlled using a cloud-ready template. These are just some examples, as innovation comes directly from the right transcoding service provider as well (think of them as being a solutions provider that combines the best overall elements to meet the enterprise's specific and frequently unique needs).
(8) Mitigating & Handing Off Business & IP RiskListen up, executives. Here's another critical reason to ditch server farms and head to the cloud via the right service provider that covers all bases for you-i.e., mitigation of risk and IP exposure. Most existing pre-2012 enterprise transcoding solutions use FFmpeg-an open-source encoding technology. But, in a little understood fact, FFmpeg requires codec licenses just like any encoding solution. And, many (if not most) that rely upon FFmpeg-based encoding systems (including FFmpeg-based service providers who market transcoding services!) don't have those requisite licenses. In fact, most enterprises likely don't even know they are needed! This means real business risk and real potential legal exposure.
Don't believe those risks are real? Take a look at FFmpeg's own official website. Right there - in plain sight - FFmpeg not only acknowledges those risks, it expressly cautions its users that any commercial usage (which is what we are talking about here) is at their own peril. Here is FFmpeg's official word on the subject in the form of a relevant Q&A that is taken verbatim from its website:
Q: Is it perfectly alright to incorporate the whole FFmpeg core into my own commercial product?
A: You might have a problem here. There have been cases where companies have used FFmpeg in their products. These companies found out that once you start trying to make money from patented technologies, the owners of the patents will come after their licensing fees. Notably, MPEG LA is vigilant and diligent about collecting for MPEG-related technologies.
So, there it is. Thousands of companies (including many media companies where videos are their business) use and rely upon FFmpeg right now to encode their videos (either directly or indirectly) for commercial purposes without a net-without the codec licenses and royalties that patent holders and licensing bodies demand.
Move to the cloud. And move to a service provider that has covered all these bases, taking this highly complex and confusing licensing burden off the enterprise's hands and assuming that risk. More and more enterprises are beginning to understand these business and legal risks. That's why more and more businesses are disqualifying FFmpeg-based transcoding services (both in the cloud and on-premise) at the start. Life is simply too short.
Summary
Video encoding is at the heart of video distribution. It is absolutely mission critical. But, it is hard, hard, hard to do right. The right cloud solution can take that pain away by offering significant cost savings, scalability, enhanced performance and higher video quality, flexibility and choice, security, innovation, and the mitigation and offloading of business and legal risk and exposure. All of this upside comes with little to no downside.
Selasa, 11 September 2012
Amsterdam Does It Right
Am sitting here in Amsterdam's international airport -- awaiting my direct flight to LAX. 12 hours await. While I wait our upcoming boarding, am thinking of the past week at the IBC Conference -- my first IBC, and the longest time away at a conference (the full 5 days plus travel).
First, while it is fresh in my mind, Amsterdam's airport does it right -- in all respects. Organized, efficient, clean, interesting (great shopping and food choices), downright pleasant. Yes, the "P" word -- something I have never said in the past 10 years for a U.S. flying experience. Do you remember those days where your family can walk you up to your departure gate? Do you remember those days where you and your family could have a relaxed meal together before your flight? Well, they exist here in Amsterdam. Here, in this world, the security checkpoints are at the gates themselves. And, the security agents are, again, downright pleasant. I am flying KLM so, once again, I know that experience will be pleasant -- because, on the inbound, the KLM flight attendants were pleasant. In fact, smiley.
How about the city itself? It's been years since I have visited Amsterdam. I had, quite frankly, forgotten how beautiful this city is. Love it. Could live here. It's a beautiful city, unlike no other (canals everywhere of course). Bikes (not motorcycles, but actual bikes) are everywhere -- I mean, everywhere! They pass each other, full speed, without incident - almost like some well-choreographed dance. No helmets either. No shouting. No "on your left" commands. Simply a polite ring of an old-fashioned bell if alert is needed. I have never seen anything like it, and it makes the city come alive. I also believe it keeps people incredibly healthy -- because they are active. Daily. During our stay here, I rarely saw an overweight person (and, when we did, we suspected that they were tourists).
How about the food/restaurants/cafes/bars? From what we saw and experienced, first-rate, memorable, unique. We had some wonderful meals here. We saw some wonderfully alive neighborhoods.
And, finally, the people of Amsterdam. As much as I hate to generalize, I will here. This city is laid back. Stress-free. Fashionable (not much "slob-ware" here). Friendly. Polite. Again, pleasant. What a wonderful culture. We have much to learn from it back in the States.
So, here's to you Amsterdam! You are wonderful host. And, I -- together with my family next time -- will most certainly be back soon.
First, while it is fresh in my mind, Amsterdam's airport does it right -- in all respects. Organized, efficient, clean, interesting (great shopping and food choices), downright pleasant. Yes, the "P" word -- something I have never said in the past 10 years for a U.S. flying experience. Do you remember those days where your family can walk you up to your departure gate? Do you remember those days where you and your family could have a relaxed meal together before your flight? Well, they exist here in Amsterdam. Here, in this world, the security checkpoints are at the gates themselves. And, the security agents are, again, downright pleasant. I am flying KLM so, once again, I know that experience will be pleasant -- because, on the inbound, the KLM flight attendants were pleasant. In fact, smiley.
How about the city itself? It's been years since I have visited Amsterdam. I had, quite frankly, forgotten how beautiful this city is. Love it. Could live here. It's a beautiful city, unlike no other (canals everywhere of course). Bikes (not motorcycles, but actual bikes) are everywhere -- I mean, everywhere! They pass each other, full speed, without incident - almost like some well-choreographed dance. No helmets either. No shouting. No "on your left" commands. Simply a polite ring of an old-fashioned bell if alert is needed. I have never seen anything like it, and it makes the city come alive. I also believe it keeps people incredibly healthy -- because they are active. Daily. During our stay here, I rarely saw an overweight person (and, when we did, we suspected that they were tourists).
How about the food/restaurants/cafes/bars? From what we saw and experienced, first-rate, memorable, unique. We had some wonderful meals here. We saw some wonderfully alive neighborhoods.
And, finally, the people of Amsterdam. As much as I hate to generalize, I will here. This city is laid back. Stress-free. Fashionable (not much "slob-ware" here). Friendly. Polite. Again, pleasant. What a wonderful culture. We have much to learn from it back in the States.
So, here's to you Amsterdam! You are wonderful host. And, I -- together with my family next time -- will most certainly be back soon.
Senin, 10 September 2012
Announcing New "Sorenson Premium" Server Encoding
Am reporting here direct from the IBC conference in Amsterdam (live, actually, while I eat here in the IBC cafeteria amongst the throngs).
My company, Sorenson Media's, big IBC-related announcement here is a major new product release -- "Sorenson Premium." Sorenson Premium offers the best of both worlds in the "Squeeze" suite of products -- operating a middle ground between our Squeeze Desktop and Squeeze Server enterprise products. New "Squeeze Premium" harnesses the power, utility and UI of Squeeze Desktop -- but, for the first time, optimized for a server environment and with powerful offloading capabilities via watch folders (as well as built-in support and unlimited software updates). We heard from many of our customers that they were looking for this type of "middle ground" product -- we responded.
Here is the full text of our press release that just broke earlier today.
My company, Sorenson Media's, big IBC-related announcement here is a major new product release -- "Sorenson Premium." Sorenson Premium offers the best of both worlds in the "Squeeze" suite of products -- operating a middle ground between our Squeeze Desktop and Squeeze Server enterprise products. New "Squeeze Premium" harnesses the power, utility and UI of Squeeze Desktop -- but, for the first time, optimized for a server environment and with powerful offloading capabilities via watch folders (as well as built-in support and unlimited software updates). We heard from many of our customers that they were looking for this type of "middle ground" product -- we responded.
Here is the full text of our press release that just broke earlier today.
Sorenson Media Launches Sorenson Squeeze Premium to Provide Cost-Effective Encoding Power, Flexibility in a Server Environment for Video Professionals
Sorenson Squeeze Premium Created in Response to Strong Demand from Video Professionals for Easy-to-Use Encoding Solution Compatible with a Server Environment
New, Feature-rich Version Combines Intuitive Squeeze User Interface with Powerful Server Encoding, Full Range of Presets and Codecs, Personalized Technical Support
SAN DIEGO and AMSTERDAM (September 10, 2012) — Sorenson Media today announced the immediate availability of Sorenson Squeeze Premium, a user-friendly, high-powered version of the gold-standard Squeeze video encoding software optimized to run in a server environment.
The launch of Squeeze Premium was made in conjunction with the 2012 IBC (International Broadcasting Convention) Exhibition in Amsterdam. The company also announced that it has been nominated for four Streaming Media Europe Readers Choice Awards, including Cloud Video Service, Online Video Platform, Transcoding Solution and Streaming Services Provider.
Optimized for installation on Windows Server 2008, Squeeze Premium provides video professionals with the speed and power of server-based encoding combined with the familiar user interface and features of the Squeeze desktop application. Squeeze Premium enables post-production houses to maintain a server-based encoding tool without the need for a dedicated IT staff with expertise in API implementation and other specialized tasks.
“We created Squeeze Premium in direct response to many requests from video professionals for an easy-to-use video encoding tool that is optimized for a server environment,” said Eric Quanstrom, Sorenson Media’s chief operating officer. “By combining the power and flexibility of server-based encoding with the convenience of the traditional Sorenson Squeeze user interface, Squeeze Premium dramatically streamlines workflows. In addition, offloading processor-intensive jobs to a dedicated server frees up professional video editors and their computers to focus on what they do best – create and maximize their own ROI.”
As with Squeeze desktop, Squeeze Premium enables video professionals to use Watch Folders that make encoding as simple as dragging and dropping a file onto a specific folder on the server. Users can employ familiar presets or “encoding recipes” to each encoding job to specify output format, bitrates and other parameters. The content is encoded on the server and delivered to the destinations of the user’s choice.
Squeeze Premium is designed to make it easy to share and collaborate with encoded videos through fully automated processes within the user interface. Users also benefit from the ability to store, manage and distribute videos with the comprehensive Sorenson 360 online video platform (OVP). Squeeze Premium can also send video directly to unlimited publishing destinations, including Amazon, CON (Akamai and Limelight), YouTube or choose their own FTP, SFTP and folder destinations.
Other key features and benefits of Squeeze Premium include:
Presets for all major formats and codecs supported by Squeeze, including adaptive bitrate standards
Priority technical support through an assigned account representative, with a dedicated direct phone line, email and live chat
One year of free product upgrades
A free copy of Video Compression for Flash, Apple Devices and HTML5 by encoding expert Jan Ozer
Pricing and Availability
Sorenson Squeeze Premium is currently available. The retail price of Squeeze Premium is $1,995. For additional information about Sorenson Squeeze Premium, visit www.sorensonmedia.com/watch-folders or contact a member of the sales team at sales@sorensonmedia.com.
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